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California Privacy Policy

Last Updated: September 13, 2024

This California Consumer Privacy Act Notice (“California Notice”) describes how we handle your personal information, the reasons we do so, and the rights you have as a California resident regarding your information. This Notice supplements the DineAmic Privacy Policy.

Categories of Personal Information We Collect

We may collect or receive (and may have collected or received during the 12-month period prior to the Last Updated date of this California Notice) the categories of personal information listed below. Not all categories will be collected or received for every individual.


  • Contact and personal information: Name, email address, phone number, mailing address, social media handles.
  • Payment or financial information: credit or debit card numbers.
  • Online and technical information: Browser type, operating system, IP address, pages viewed, and the date and time of your visit.
  • Unique IDs and account information: account numbers and system identifiers (username or login credentials).
  • Demographic information: date of birth and age.
  • Communications: communication details, like emails, text messages, and call logs.
  • Internet and other network information: online browsing or internet search activity and your interactions with our websites, emails, or advertisements.
  • Inferences: Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors, intelligence, and aptitudes


What Are the Categories of Sources from Which We Collect Your Personal Information?

We may obtain and combine personal information from different sources, as described in the DineAmic Privacy Policy and provided below:


  • Provided directly by you 
  • Collected from a device associated with you or your household
  • Collected from another company within our family of companies
  • Collected from an external third-party source
  • Collected from other sources, when it is appropriate, to help us correct or supplement our records, improve the quality or personalization of our services, increase the appeal and relevance of advertising, and to prevent or detect fraud


What Are the Purposes for Collecting Personal Information?

We may use your personal information for the purposes described in the How We Use Personal Data section of the DineAmic Privacy Notice and as provided below:


  • Performing services and operating our business, like fulfilling purchases or other transactions, making reservations on your behalf, processing payment, or providing similar services
  • Providing advertising and marketing services, including targeted advertising
  • To conduct auditing and monitoring of transactions and engagement, including auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
  • Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us
  • Helping to ensure security and integrity and prevent fraud
  • Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance them
  • Debugging to identify and repair errors
  • To conduct business analysis, such as analytics, projections, identifying areas for operational improvement
  • To conduct research and development, including undertaking internal research for technological development and demonstration
  • To fulfill our legal function or obligations


To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.


Sale and Sharing of Personal Information

We may sell or share personal information with third parties for various purposes including cross-context behavioral advertising or sharing among our group of restaurants. These kinds of disclosures may be deemed selling or sharing personal information under California law and you have the right to opt out of these disclosures. We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this California Notice) the following categories of personal information to the following categories of third parties:


Category of Personal Information Sold or Shared

Category of Third-Party Recipient

Contact and Personal Information

Service Providers (who, for example, administer our rewards program)

Online and technical information

Business partners that receive data for their own independent use and not to provide services to DineAmic; service providers that receive data to provide services to DineAmic (e.g., analytics providers, cloud storage providers, etc.)

Demographic information

Business partners that receive data for their own independent use and not to provide services to DineAmic; service providers that receive data to provide services to DineAmic (e.g., analytics providers, cloud storage providers, etc.)

Internet and other network information

Business partners that receive data for their own independent use and not to provide services to DineAmic; service providers that receive data to provide services to DineAmic (e.g., analytics providers, cloud storage providers, etc.)

Inferences

Business partners that receive data for their own independent use and not to provide services to DineAmic; service providers that receive data to provide services to DineAmic (e.g., analytics providers, cloud storage providers, etc.)


Sale or Share of Personal Information of Consumers under 16 Years of Age

DineAmic does not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age. For more information about treatment of children’s personal information, see the DineAmic Privacy Policy.


Disclosing Personal Information for Business Purposes

During the 12-month period prior to the Last Updated date of this California Notice, we may have disclosed your personal information with certain categories of third parties as disclosed below:


Demographic information

Device and online identifiers

Financial information

Individual preferences and characteristics

Personal identifiers

Purchase history information

Characteristics of protected classifications under California or federal law

Internet, application, and network activity


Your California Privacy Rights

If you are a California resident, you can make certain requests regarding your personal information, and we will fulfill each request to the extent required by law. If we are unable to comply with your request in whole or in part, we will notify you with reasons for the denial.


You can request that DineAmic:

  • Provide you with access to a copy of and certain details regarding the personal information we have about you.
  • Delete your personal information.
  • Stop selling your personal information or sharing your personal information for cross-context behavioral advertising.
  • Correct your inaccurate personal information.

To exercise any of these privacy rights, email contact@dineamic.com. Requests to access your personal information may be submitted up to two times in a rolling 12-month period. 

Once we receive a request for deletion, we will delete the personal information (to the extent required by law) we hold about you as of the date of your request from our records and direct our service providers to do the same. Choosing to delete your personal information may impact your ability to use our websites, loyalty programs, and other online features.


Stop Selling or Sharing My Personal Information

You have the right to opt-out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising and can request that we stop by adjusting your cookie preferences via our cookie consent management tool[AS1].


Identity Verification for Access, Correction, and Deletion Requests

If you request access to, or the correction or deletion of, your personal information we will verify your identity before disclosing the requested information. You will be asked to answer a few questions about yourself to help us verify your identity. In the event more documentation is necessary to verify your identity, we will notify you directly.

If we cannot verify your identity, we will notify you, and your request(s) to access, request, or delete your personal information may not be processed. Any requests may be denied if we have reason to believe they are fraudulent.


Submitting a Request Using an Authorized Agent

If you would like an authorized agent to exercise your rights for you, they may use the same email address set forth above to submit requests. We require documentation demonstrating your agent’s authority to submit requests on your behalf. For example, a valid power of attorney or other documentation, including a letter, signed by you (the California resident) authorizing the agent to submit your requests. This documentation may be provided at the time you submit your request or up to 10 business days afterwards. 


DineAmic Hospitality

10 W Hubbard St.

Suite 3W

Chicago, IL 60654

312-527-1065

contact@dineamic.com 


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